This could drive thousands of new, bite-sized, mobile-led bets and products within live sporting events that appeal to wide audiences already familiar with tracking their own mileage and health metrics on smartwatches and fitness bands. With athlete data powering real-time odds, prediction tools and micro-betting, the Moneyball evolution will likely transform the user experience into something more akin to playing slot machines. For example, Sportradar and Amazon’s computer vision technology can predict future soccer goals two seconds before they occur. The combination of AI and athlete data to make predictions is already underway. This evolution of data - and using real-time athlete data to track and adjust predictions - could fundamentally change the sports betting industry and the way games are bet on.

These artificially generated datasets (i.e., simulated athlete data) can represent what athletes’ bodies will do in modeled scenarios. It also allows simulation systems to predict future biometrics and performance data outcomes. This approach enables AI systems to find hidden, predictive trends on both micro (e.g., point by point) and macro (e.g., match win or loss) levels. Technology is advancing, however, and innovations are emerging that can monitor athlete data during live competitions and pair it with event data, allowing prediction systems to establish baselines for athletes and teams across many unique scenarios.

Sports betting methods or systems